Smart Summer Shopping
Overview:
Shopkick is a free app that rewards users with points for shopping—earned by scanning barcodes, visiting stores, making purchases, and watching videos. The Smart Summer Shopping campaign aimed to boost in-app engagement, amplify social media interaction, and strengthen brand sponsorships during the summer months.
My Role:
Inspired by retro-vintage brochures, I leveraged generative AI to craft a nostalgic and idillic summer destination that unfolded week by week as a new destination in the island map. As Senior Art Director & Creative Lead, I developed the campaign’s visual identity, the style guide and directed the creative team to ensure a cohesive and compelling aesthetic across all campaign elements.
Results:
The Smart Summer Shopping Campaign helped to generate a total of $1,813,302 in revenue. We received 113,705 total post impressions and 13,096 total post engagements across all Facebook & Instagram Smart Summer Shopping posts. Additionally, all brand partners extended their collaborations for the remainder of the season.
Credits:
Content Creation: Maria Baez. Video editing: Pablo Liñan.
Shopkick is a free app that rewards users with points for shopping—earned by scanning barcodes, visiting stores, making purchases, and watching videos. The Smart Summer Shopping campaign aimed to boost in-app engagement, amplify social media interaction, and strengthen brand sponsorships during the summer months.
My Role:
Inspired by retro-vintage brochures, I leveraged generative AI to craft a nostalgic and idillic summer destination that unfolded week by week as a new destination in the island map. As Senior Art Director & Creative Lead, I developed the campaign’s visual identity, the style guide and directed the creative team to ensure a cohesive and compelling aesthetic across all campaign elements.
Results:
The Smart Summer Shopping Campaign helped to generate a total of $1,813,302 in revenue. We received 113,705 total post impressions and 13,096 total post engagements across all Facebook & Instagram Smart Summer Shopping posts. Additionally, all brand partners extended their collaborations for the remainder of the season.
Credits:
Content Creation: Maria Baez. Video editing: Pablo Liñan.
