Jess Argarate

Smart Summer Shopping was a highly successful Shopkick campaign that seamlessly merged user engagement with brand sponsorship. Drawing inspiration from retro-vintage brochures, I worked with generative AI to develop and refine the visual concept of a dreamy summer destination. The concept, titled “Shopkick Island: your smart summer shopping destination,” was then translated into a comprehensive visual style guide, ensuring consistent application of the aesthetic across all campaign elements.

The style guide and overall design carefully considered seamless brand integrations. Each sponsor was highlighted as “This week on Shopkick Island.” As time progressed, the Shopkick Island map featured in the weekly email unveiled new sponsored attractions, accompanied by a showcase of the featured brand’s products for the week.