Overview:
Illustration is more than just decoration—it’s a powerful engagement tool. This selection showcases vector illustrations created for a variety of user engagement campaigns, spanning in-app creative, banners, email artwork, and social media. The request was to create an illustration style guide that would streamline the work processes of the creative team as well as to appeal to our target audience.

My role:
As the Creative Lead, I crafted visual style guides, character sheets, and extensive illustration libraries to empower designers to seamlessly incorporate vector elements across projects while keeping a cohesive graphic style in-app and on social media. Trendy, fun, and brand-aligned visuals capture attention, convey personality, and foster connection, making content more memorable and shareable.

Results:
66.6% of users maintained high engagement levels, creating a self-reinforcing cycle of loyalty, with many illustrations driving strong interactions on social media. The “Leprechaun Takeover” St. Patrick campaign was so successful that it was decided to turn it into a yearly event.

Credits:
Cold & Flu and Trick or Treat illustrations by Jason Hubbord.