Overview:
As the global leader in whole-person virtual care, Teladoc Health combines proprietary health signals and personalized interactions to deliver better health outcomes across every stage of a person’s health journey. With more than two decades of expertise and data-driven insights, Teladoc Health meets the evolving virtual care needs of both consumers and healthcare professionals.

My Role:
As a B2B Senior Art Director at Teladoc Health, I led several B2B social media campaigns, focusing heavily on LinkedIn strategy. My approach blended bold visual storytelling using striking openers, product imagery, key data points, and member testimonials, crafted into both static graphics and animated content to drive engagement and elevate brand presence.

Results:
The Chronic Care Management (CCM) campaign achieved 9,842 total impressions and an engagement rate of 7.4%, with 3,203 video views and 23 shares, making it one of the **top-performing LinkedIn posts of Q2, 2024

Credits:
Creative Direction: Leigh-Calabrese Eck. Copywriting: Kate Kling. Animation: Micaela Guzman Farias & Santiago Descalzo. Design: Miranda Chio.