Overview:
Teladoc Health empowers people everywhere to live their healthiest lives by transforming the healthcare experience. The More Joy Ahead holiday campaign focused on strengthening relationships with B2B partners while delivering a heartfelt seasonal message. Additionally, the campaign included a personalized experience tailored specifically for UnitedHealthcare partners, reinforcing collaboration and goodwill.

My Role:
As the Creative Lead, I directed the overall look and feel of the campaign, ensuring every visual element reflected the brand’s warmth and cohesion. With the video as the central piece of the experience, I meticulously crafted a detailed storyboard to guide the animation process. Beyond the video, I ensured all touchpoints (from personalized partner elements to supporting visuals) worked seamlessly together, creating a unified and memorable holiday experience.

Credits:
Creative Direction: Leigh Calabrese Eck & Hien Le. Website design: Piper Gheadhill. Animation: Santiago Descalzo. Stickers & Box Design: Kevin Lewis. Copywriting: Katy Downey.