I’m a Senior Art Director and Creative Lead with 15+ years of experience in marketing visual design, based in Córdoba, Argentina. I specialize in goal-oriented, user-centric design experiences and I’m passionate about process improvement, leveraging smart solutions and generative AI as essential time-saving resources.

In my past and current roles, I’ve led initiatives that drove tangible brand growth and introduced streamlined workflows that reduced production time by up to 40%. Inspiring and mentoring design teams is also a core part of my everyday work.

When I’m not leading design projects or mentoring designers, I’m a forever student, always doing reasearch on a new subject, learning Japanese, or reading. I love writing (I even published a novel in Spanish, you can find the project in Playground) I always have a book close by. Or 500 of them in my Kindle. I also love watching animation, playing video games and I consider myself a very proud cat person because let’s be honest, no great design happens without a magical cat lounging near you.