Perro gris
BRANDING, GRAPHIC DESIGN
Perro Gris, a non-profit book publisher, passionately champions amateur writers and illustrators who lack the means to self-publish their creations. Their dedicated team meticulously edits, handcrafts, and prints each book, offering them for sale on demand. Perro Gris is on a mission to amplify the voices of unknown authors, fulfilling the life-long dream of publication for many individuals.
The name “Perro Gris,” translating to “gray dog,” is inspired by Greyhound, the iconic American bus company brand. Envisioned by the project’s visionary founder, this metaphorical running dog symbolizes a journey across the country, gathering stories from a multitude of diverse destinations. The logo captures this diversity through vibrant and colorful elements.
The name “Perro Gris,” translating to “gray dog,” is inspired by Greyhound, the iconic American bus company brand. Envisioned by the project’s visionary founder, this metaphorical running dog symbolizes a journey across the country, gathering stories from a multitude of diverse destinations. The logo captures this diversity through vibrant and colorful elements.
