Overview:
At Shopkick, seasonal campaigns harness the ever-shifting pulse of user preferences, aligning marketing efforts with cultural moments and seasonal trends. These campaigns create timely, emotionally resonant touchpoints that strengthen connections with users, blending relevance and creativity.

My Role:
As a Senior Graphic Designer, I captured the essence of each season by combining vibrant photography with playful vector details and illustrations, all wrapped in Shopkick’s signature “treat yourself” spirit. My focus was on crafting visually engaging assets that felt both timely and on-brand.

Results:
Shopkick’s user base remained strong and engaged, reflected in a customer loyalty score of 82% among users active on the platform for 5 to 10 years.