Shopkick Rainbow
BRANDING, GRAPHIC DESIGN, AI, WEBSITE DESIGN, UI/UX DESIGN
As Picasso once remarked, ‘Colors, like features, follow the changes of the emotions.’
Updating the color palette for Shopkick posed a unique challenge, requiring balance between branding elements and evoking specific emotions. My goal was to convey a sense of trendiness and technology while preserving the excitement and joy experienced by our target audience when earning rewards through their everyday shopping activities – a moment of happiness symbolized by multicolored confetti circles that also serve as the official app currency known as ‘kicks.’
The ‘Shopkick Rainbow’ color palette was crafted to be applied across various design elements. The freeform gradients have multiple iterations considering contrast and accessibility. This vibrant palette found its place on a diverse range of assets, spanning from the official website to app screenshots for the Apple App Store, advertisements, storyboards, and social media.
Updating the color palette for Shopkick posed a unique challenge, requiring balance between branding elements and evoking specific emotions. My goal was to convey a sense of trendiness and technology while preserving the excitement and joy experienced by our target audience when earning rewards through their everyday shopping activities – a moment of happiness symbolized by multicolored confetti circles that also serve as the official app currency known as ‘kicks.’
The ‘Shopkick Rainbow’ color palette was crafted to be applied across various design elements. The freeform gradients have multiple iterations considering contrast and accessibility. This vibrant palette found its place on a diverse range of assets, spanning from the official website to app screenshots for the Apple App Store, advertisements, storyboards, and social media.
