Overview:
Trax is a global leader in retail technology, specializing in computer vision and data analytics to revolutionize in-store execution and consumer engagement. Founded in 2010 and headquartered in Singapore, Trax operates in over 45 countries, serving major consumer packaged goods (CPG) companies and retailers.

My Role:
As the Senior Art Director for Trax Retail’s Creative Studio, I led major B2B communication campaigns, encompassing brand updates, template creation, and editorial design for infographics and white papers. I also directed significant B2B events, including Trax Connect, where we spotlighted game-changing brands and innovative retail solutions in the CPG industry.

Results:
Trax Retail experienced rapid growth, with revenue increasing from $15M in 2018 to $226M in 2023.

Credits:
Trax Creative Studio Director: Rodney Keener. Team: Sarah Scott, Sarah Roberts, Abbey Geaney, Melanie Lowe, Binda Reeves. Video & Animation: Pablo Liñan.