Overview:
ThinkBold is Trax Retail’s flagship event, designed to bring together industry leaders, partners, and clients to explore innovative retail solutions and share insights. The event serves as a platform to showcase Trax’s cutting-edge technologies and foster collaboration within the retail community.

My Role:
As the Senior Art Director & Creative Lead for the ThinkBold Event, I crafted a comprehensive visual guide that shaped the event’s look and feel. I also developed the event visual identity and its variations for seamless application across printed and digital assets. The visual guide ensured brand consistency throughout all materials, including presentation decks and digital graphics, creating a cohesive and impactful brand experience for attendees.